About Us
Gaucho Creative was founded for young leaders at UCSB with diverse backgrounds to come together and provide business and marketing solutions for diverse brands.
Our mission is to:
Provide UC Santa Barbara students applicable business experience within a professional space
Bring diverse and entrepreneurial driven students together to drive unique and innovative strategies
Make impactful and lasting differences in the community
Amy Zhou '20 & Devanshi Mehta '23 (left to right)
Our Values
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🎉 Fun
We use our creativity and imagination on all of our projects, making each and every initiative a fun and engaging experience.
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🏁 Goal-Oriented
As much as we love fun, we’re here to get work done. We’re big on setting (and meeting) deadlines, and we’re even bigger on exceeding our goals.
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🌈 Colorful
We believe in working with a diverse group of people. We believe that everyone on our team has something unique to offer, and we want to hear it!
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❤️ Collaborative
We nurture constant communication with our clients and everyone within our team — designers, account managers, and consultants alike.
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🤝 Trustworthy
We trust each other to get our work done and to share opinions without judgement.


Our Team
Gaucho Creative is founded and backed by incredible students at UC Santa Barbara. We are who we are today thanks to our brilliant team!
Our Advisor
Our advisor, Dr. Eric Zackrison, has been teaching in the Technology Management Department at UC Santa Barbara since 2017 working with both undergrad and grad students on management, leadership, strategy, communication, and persuasion. He is a consultant under the umbrella Effectiveness Consultants as well as the president and CEO of IDI.US Inc., a multi-rater personality and behavioral styles measurement tool.
Eric Zackrison PhD/MBA/MA
Lecturing Professor Department of Technology Management
CEO/President IDI.US Inc.